The Best Social Media Strategy For Small Businesses

The Best Social Media Strategy For Small Businesses

The Best Social Media Strategy For Small Businesses

This article is going to help you with the best social media strategy for small businesses. If your businesses in social media are feeling new or stuck. Then, I’m gonna give you my number one tip for social media in 2020. We help businesses grow their revenue using social media. And I’ll already warn you before reading this article. It is a little bit controversial, but it might be just the thing that your business needs.

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In this article, we are going to share the best social media strategy for small Businesses and stuck businesses on social media this year. And the best social media strategy for small business or stuck businesses on social media this year is to focus on one social media network. And the reason I say this is because you will grow way faster. If you are one of the best people in your market or your industry on Facebook, then if you are mediocre across Facebook, Instagram, LinkedIn, Snapchat, whatever else. Now usually, at this point, people fall into one of two camps.

What Is The Best Social Media Strategy For Small Businesses

The Best Social Media Strategy For Small Businesses
The Best Social Media Strategy For Small Businesses

Let me give you an example. Imagine it this way. Let’s say you have three plants you’re trying to grow. And these plants are your social networks. So we got three plants and we want all of them to grow. So we get our watering can each plant requires one gallon of water per week. Unfortunately, water is a very valuable resource, and you only have one total gallon of water per week for all three plants. So what are you gonna do? Give each one-third of a gallon each week, because we know what happens if you do that. You end up with three dead plants.

What To Do To Grow You Small Business In Social Media

So let’s look at the same example with social networks. So we’ve got our Facebook plant, our LinkedIn plant, our Instagram plant, we want all of them to grow and thrive. So we get our watering can but in this scenario, you’re limited resource isn’t water. It’s your very limited time. And this is what most small businesses that are feeling stuck with their social media are doing, they’re dividing their time among multiple networks, and they’re getting little to no results. Staying exactly where they are, or in a lot of cases pretty much dying. So can we agree that when you spread a limited resource across too many things, none of them grow?

The Best Social Media Strategy For Small Businesses

Why Your Business Will Grow Faster On One Social Networks

The Best Social Media Strategy For Small Businesses
The Best Social Media Strategy For Small Businesses

Now, the biggest argument people may get when I say focus on one social media network is why wouldn’t I be on all the social media networks? They’re free to use. Yeah, to an extent but a lot of things are free, standing on the side of the road holding up a sign advertising your business spinning assign maybe also free. Are you doing that? I’m guessing unless you own a mattress store, probably not. So the free arguments, yes, they are free to use, but they take your time and your time is valuable too. Many people say well, I just use a tool like Hootsuite and I just post on all the social networks at one time, it doesn’t take up that much time. But all the social media networks are so different. You can’t just throw the same thing everywhere.

The Best Social Media Strategy For Small

You Will Drive More Business Being Awesome On One Social Media Network Than Mediocre on Several

The Best Social Media Strategy For Small Businesses
The Best Social Media Strategy For Small Businesses

It’s kind of like designing a billboard and then putting on the side of the highway. And then showing your billboard on TV and then reading your billboard on the radio like Facebook, Instagram, LinkedIn, they are all different. If you just blanket everything everywhere, you’ll get it off your to-do list. But you’re not gonna get the results that your business deserves. Ultimately it comes down to this which is gonna bring you more business. If you are the best or one of the best in your industry or market on Instagram. Or if you’re just one of many in the sea of businesses across all the social networks. So the conclusion is to focus on one social network at one time. Then you will drive more business being awesome on one social network than mediocre on several.

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